Qwerly Closes Consumer Site In Favour Of Lucrative 'DNS For People' API

Qwerly, which originally pitched itself as a “DNS for people”, used to have profile pages along the lines of About.me. But no more. As of today the startup is pivoting (my apologies) and shutting profiles in favour of doubling down on its growing API business.

In an email to users today, CEO and founder Max Niederhofer told users that over the last few months demand for integrating Qwerly data into CRM suites, customer support systems, email clients and address books “has far outstripped interest in the Qwerly.com site.”