OpenFeint Snags A Former Playdom Exec To Lead Product

Mobile social gaming company OpenFeint has nabbed a pretty key hire today—former Playdom exec Ethan Fassett. Fasset will be leading product development at OpenFeint, as senior vice president of product.

Previously, Fassett was Playdom’s executive producer of its San Francisco studio. He helped drive product strategy for Playdom’s San Francisco studio, with a focus on player community engagement and monetization. He helped launch Playdom’s retail-themed social game, Market Street, which peaked at one million daily active users. Prior to Playdom, Fassett worked at teenage virtual world Gaia.

As the SVP of product, Fassett will be working on growing player engagement for OpenFeint through new communication features. He will also aim to improve player acquisition for game developers with distribution tools and programs.

OpenFeint, which was acquired by Japanese gaming company GREE earlier this year for $104 million, currently reaches 90 million users and powers 6,000 games across iOS and Android.