Namaste, a games startup which is poised for launch, is building a platform called StoryBricks to enable casual users to create their own games and share them on social networks. The twist is that it’s not for professional game designers but users who want to create their own games. The company is understood to be be in discussions with several top VCs.
Why is Namaste in a sweet spot? Companies like Zynga still need hit games to survive. Their customer churn is very high – a customer used to last four months in a Zynga game and now it’s just 2 months. That means they lose about 100m users in a month. Anything that produces more games is a good thing.