Reevoo spreads its crowd-sourced reviews across Kelkoo

Reevoo, a long-time customer reviews startup which last year raised a Series B round of funding from existing investors Eden Ventures, Banexi Ventures and angels, keeps on keeping on. Today’s it’s added Kelkoo’s ten European websites as distribution partners for its Reevoo Broadcast product.

What’s that? Well, this literally ‘broadcasts’ social reviews of products belonging to Reevoo’s roster of participating retailers and manufacturers across its network of partners. This includes product reviews, service reviews, and brand opinions. Reevoo has seven million unique visitors per month.

There are plenty of sites that let you review products, like Ciao and Amazon, but only Reevoo confirms you actually bought the product before you review it.

The reason Kelkoo has done this deal is that it want to move from price comparison engine to adding more value through the purchase – becoming more like a decision making engine. Well, that’s noble thought but one gets the feeling that these days it “starts” with social then moves towards commerce, rather than the other way round…

It no coincidence that Banexi is also the French venture capital firm that originally backed Kelkoo.

Reevoo was co-founded by Ben Griffiths, Guy Logan and Richard Anson in 2004, but only Anson, CEO, now remains.

It supports over 180 retailers, manufacturers and publishers across Europe.