Brand Regard, a software as a service startup which manages brand assets for agencies too disorganised to do it for themselves, seems to be hitting pay-dirt. London based agency Target-Live has brought them on as a digital asset management provider not least because the platform lets agencies find, distribute and collaborate with all their branding and marketing related assets such as designs for logos, posters and digital banners.
Geir Freysson, CEO of Brand Regard is a serial entrepreneur. I know – I met him five years ago on a digital wallet project – but this looks a tad more like a startup with legs.
Sebastian Cheswright, head of marketing at Target-Live says the platform “saves us a tremendous amount of time.”
Target-Live is a division of Target Media & Communications Group.