Post MWC: Total Immersion’s Augmented Reality Concepts Assist E-Commerce

Another Augmented Reality update from Total Immersion popped up on my radar at this year’s Mobile World Congress. This nifty app, demoed at the Texas Instruments booth, is loaded with retail potential for e-commerce situations. This is not the first AR tool we’ve seen to assist with retail apparel purchases, however it is one of the best. Excellent AR tracking.

This is an updated concept from Total Immersion that I had witnessed previously at last year’s MWC, however it is now benefitting from the increased processing power available from chips like the OMAP 4 and OMAP 5 as well as from the increased real estate a tablet provides (previous versions of this demo ran on phones).

I think the demo speaks for itself.