BonitaSoft, a provider of an open source business process management (BPM) solution, has raised a $13 million Series C round led by the FSN PME Fund, a French government initiative to invest in technology companies to help them scale globally. Also joining the round are previous investors Ventech, Auriga Partners, and Serena Capital. The new funding round brings the total raised by the company to just over $28 million since being founded in 2009, and follows an $11m Series B in late 2011.
BonitaSoft is headquartered in Grenoble, France — hence the French government’s backing — although it also has a U.S. office in San Francisco where I’m told CEO Miguel Valdes Faura spends half his time, as well an another office in Paris. It operates in the BPM space, competing with the likes of Pegasystems, Appian, LongJump, and a number of other open source players.
Companies use BPM software to automate their processes, particularly where these operate at the intersection of machines and people. For example, insurance companies might employ a BPM suite to design software to automate the claims process when a customer is involved in a car accident. Or to streamline and make accountable any business process where without systems in place things would otherwise fall through the cracks, especially at scale.
To that end, BonitaSoft’s solution includes a design studio to model business processes, a BPM engine that adapts to various information systems architectures, and an end-user interface for managing and interacting with processes. It also has support for a range of internal and external systems via a library of hundreds of ‘Connectors’ and a strong developer community (due to its open source nature) who contribute connectors, business processes and other extensions.
BonitaSoft says that it serves more than 600 companies and governments worldwide, claiming customers such as Accenture, DirectTV, Old Dominion University, Trane, Teach For America and Michelin. Its software has seen more than 2 million downloads, while the open source community is said to be 60,000 member-strong.
Like other open source business models, BonitaSoft makes money by charging for additional add-ons and support. It plans to use the new capital to “fuel its global expansion plans in the USA, Europe, and Latin America”, specifically increasing its marketshare of mid and large-sized businesses who currently rely on proprietary and aging BPM solutions. It also plans to plough some of that cash into developing next-generation BPM technologies.