In its last quarterly earnings video streaming service Netflix teased that it would be soon launching in more countries and today comes confirmation of that: the company will be expanding Down Under, to Australia and New Zealand, in March 2015.
“Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available,” the company says. “At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animations All Hail King Julien.”
These two new countries come after the video company was already live 50 other markets, including the U.S., Canada, Latin America, the U.K. and Ireland, Denmark, Finland, Norway and Sweden, the Netherlands, France, Germany, Austria, Belgium, Luxembourg and Switzerland.
Netflix is currently the biggest subscription-based video streaming service in the U.S. with just under 38 million streaming video subscribers.
But perhaps due to a later launch and stronger offerings from local players, it has yet to repeat that trick elsewhere. Collectively across the rest of the markets where Netflix is active, it has just over 15 million subscribers.
Still, in its Q3 earnings, the company noted that the bulk of its growth was coming from international markets — adding two international users for every user in the U.S. — so it’s no surprise to see it expanding those services now.
Other local content will include Virunga and Mission Blue, and stand-up comedy specials Uganda Be Kidding Me, Live, from Chelsea Handler and Jim Jefferiess BARE — and it will be expanding that to include original series Bloodline; Marvels Daredevil; Sense8; and Grace.