Google is shutting down PageSpeed Service, its hosted solution for optimizing websites for faster delivery, on August 3. Developers have until then to change their DNS settings or their sites won’t be available anymore. New sign-ups have already been disabled.
Because Google also offers most of the features of PageSpeed through a module for the open-source Apache server, NGINX and other web server tools, developers can still use it after Google’s own hosted solution shuts down. Many hosting providers also run the PageSpeed module on their servers already and Google specifically calls out EdgeCast’s Edge Optimizer as an alternative CDN service with PageSpeed support.
So why is Google shutting this service down? The company says that it has “regretfully decided that the time had come to re-focus their efforts elsewhere and on 5th May announced that PageSpeed Service will be turned down.” It’s worth noting, though, that CloudFlare has definitely cornered this market and it doesn’t feel like Google has put much effort into this area over the last year or two.