Los Angeles-based Ordermark, the online delivery management service for restaurants co-founded by the scion of the famous, family-owned Canter’s Deli, said it has raised $18 million in a new round of funding.
The round was led by Boulder-based Foundry Group. All of Ordermark’s previous investors came back to provide additional capital for the company’s new funding, including: TenOneTen Ventures, Vertical Venture Partners, Mucker Capital, Act One Ventures and Nosara Capital, which led the Series A funding.
“We created Ordermark to help my family’s restaurant adapt and thrive in the mobile delivery era, and then realized that as a company, we could help other restaurants experiencing the same challenges. We’ve been gratified to see positive results come in from our restaurant customers nationwide,” said Alex Canter, in a statement.
A fourth-generation restaurateur, Canter built the technology on the back of his family deli’s own needs. The company has integrated with point of sale systems, kitchen displays and accounting tools, and with last-mile delivery companies.
As the company expands, it’s looking to increase its sales among the virtual restaurants powered by cloud kitchens and delivery services like Uber Eats, Seamless/Grubhub and others, the company said in a statement.
Although the business isn’t profitable, Ordermark is now in more than 3,000 restaurants. The company has integrations with more than 50 ordering services.