NBCUniversal rolls out its ShoppableTV ads

NBCUniversal has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they’re watching. We’ve written about other companies creating shoppable video technology, but that usually means adding links or other elements to online videos — very different from NBCU’s ShoppableTV, which connects … Continue reading NBCUniversal rolls out its ShoppableTV ads