You may recall a previous wave of TV recommendation apps from a decade ago, like Viggle and GetGlue. Those apps have largely disappeared, with most of us relying on social media and group chats when we want to talk about TV with our friends.
However, Bingie’s co-founder and CEO Joey Lane pointed out that the world has changed since then, with people needing more guidance than ever when it comes to navigating the streaming world. (Obligatory plug: TechCrunch has a podcast devoted to that very proposition.)
“I think the time is unique,” Lane said. “The amount of content that’s out there makes it such a big challenge.”
He recalled surveying potential users at the beginning of the year and having them say, “Let me show you this notes section of my phone with 60 titles and no idea where to watch them [and] no one to tell me, ‘Dude, that was horrible’ or ‘That was really great.’ ”
So with Bingie, you can search for different shows and movies, then share a recommendation link with a friend and start a chat about that specific title, with a direct link to wherever people can stream that title. And if your friend isn’t on Bingie already, the app allows you to send them a link via SMS.
The Bingie team created the app (launching today, and currently iOS-only) with digital agency Wonderful Collective, and Wonderful’s Matt Knox is a co-founder of the startup. He described the startup’s approach to content discovery as “the human algorithm,” where you’re getting recommendations from people you care about, rather than relying on Netflix’s technology.
Lane added that his hope is to make Bingie the home for all your conversations and arguments about this content.
“There’s no politics, there are no pictures of food,” he said. “Here, it’s all about sharing this really, really fun content that’s out there in TV shows and movies.”