About the Social Currency CrunchUp
July 30, 2010
9 am – 4:00 pm
Frances C. Arrillaga Alumni Center, Stanford University
326 Galvez Street, Stanford, CA 94305-6105
Get CrunchUp-Party Combo Tickets @ Eventbrite: $295 INCLUDES admission for one (1) to the August Capital party and expedited fast-pass door entry. You DO NOT need to purchase a separate August Capital Party ticket if you purchase a CrunchUp ticket. Tickets are non-transferrable, based on availability. Limited seating for the CrunchUp.

As early adopters of technology, we’ve all grown accustomed that our opinions and product uses are not indicative of the average consumer. So what happens when we hit an inflection point and the masses matter? Do we really know what local merchants / SMBs need to support their businesses? What do we need to know about consumer psychology so our digitally delivered discounts resonate with consumers? What retail rules of the road do we need to honor to close a sale? How do we blend the best of virtual and real currencies to entertain consumers? That’s what we’re going to explore at the Social Currency CrunchUp. We’re going to mix up real-world consumers and traditional retailers and marketers alongside the hottest new startups to shake things up and debate the future.

Social currency is where the web meets real world commerce. CrunchUps are highly participatory one-day conferences hosted by TechCrunch where we focus in on important “now” themes in non-traditional formats. Join us for the day to help shape the future of geo-location platforms and services. Then, join the fun and networking at August Capital for a beautiful evening on the best deck of all of Sand Hill Road.


9:00 – 9:45 am
The Social Currency Investment Thesis
Michael Arrington speaks with Ron Conway and Paul Graham

9:45 – 10:15 am
Social Savings: Building the Next Billion Dollar Business
Erick Schonfeld speaks with Groupon CEO Andrew Mason

10:15 – 10:30 am
Couponing 101: What Tech Should Understand About Brands, Retailer and Consumer Promotions
Heather Harde speaks with News America Marketing Group Sales Manager Ginny Byrnes

10:30 – 10:45 am BREAK

10:45 – 10:50 am
New Product Demo: Blekko by Founder and CEO Rich Skrenta

10:50 – 11:30 am
Check Ins, Coupons and Commerce
Tristan Walker, director of business development, Foursquare
Kara Nortman, Senior Vice President, Publishing, CityGrid Media
Shiva Rajaraman, product manager, Twitter
Moderated by MG Siegler

11:30 – 11:35 am
New Product Demo: PlacePop by Founder and CEO Kent Lindstrom

11:35 – 12:30 pm
SMB / Local Merchant Case Studies: Hear From Local Businesses About How They Use Social Currency. Moderated by Erick Schonfeld and David Hornik.

  • Curtis Kimball, The Creme Brulee Man
  • Dan Yoo, Stone Korean Kitchen
  • Dr. Robert Vaksman, Dentist
  • Megan O’Connor, Levi’s
  • Oren Jacob, Ready, Set, Bag!

12:30 – 1:45 pm LUNCH

1:45 – 2:00 pm
The Truth: Consumer Feedback About Mobile Advertising
Michael Arrington speaks with James Lamberti, VP, Global Research and Marketing, InMobi

2:00 – 2:30 pm
The Local Web
Jeremy Stoppelman, CEO, Yelp
John Hanke, VP of Product Management, Google

2:30 – 3:05 pm
Social Commerce: Crafting New Marketplaces
Aaron Batalion, CTO and Co-Founder, LivingSocial
Gurbaksh Chahal, CEO, gWallet
Kevin Hartz, CEO and Co-Founder, Eventbrite
David Marcus, CEO and Founder, Zong
Christian Taylor, CEO and Founder, Payvment
Moderated by Jason Kincaid

3:05 – 3:15 pm
Chamillionaire talks social currency with Michael Arrington

3:15 – 3:25 pm
Michael Arrington speaks with Playdom CEO John Pleasants

3:25 – 4:00 pm
Social Gaming: The Mechanics Of Fun
Jennifer Aaker, General Atlantic Professor of Marketing, Stanford Graduate School of Business and advisor to HopeLab
Bart Decrem, GM and SVP, Disney Mobile (and founder of Tapulous)
Shervin Pishevar, Founder & Executive Chairman, SGN
Seth Priebatsch, CEO SCVNGR

Press, please contact Laura Boychenko to share links to recent tech coverage and request a press pass. Seats limited.

Interested to volunteer and attend for free? Please contact Gene McPherson. Preference is given to students.

About the Summer Outing at August Capital
July 30, 2010
5:30 – 10:00 pm
August Capital, 2480 Sand Hill Road, Menlo Park CA
Get Tickets @ Eventbrite: $30. Tickets to be released weekly in batches. Stay tuned, they sell out quickly.
Due to limited capacity, we regret that tickets are not refundable and non-transferrable. If you use your name to purchase multiple tickets, your guests must arrive with you to check in at the door. Attendee identification will be checked at the door against the guest list; paper tickets not necessary.

Thank you Sponsors
Our CrunchUps and parties would not be possible without the generous support of our sponsors. On behalf of everyone attending, thank you, your rock!

SecondMarket is the largest secondary market for illiquid assets, including private company stock, with offices in New York and Palo Alto. The firm was founded in 2004 and has conducted billions of dollars in transactions across the nine markets. In the past year, more than $250 million in private company stock traded over SecondMarket. Our customized liquidity programs provide private companies an effective way to raise capital and control secondary activity in their shares. In addition, company stakeholders, including founders, current and former employees, angel investors and venture capital firms benefit from our liquidity solutions. Please contact our market specialists at 212.668.3919.

PlacePop PlacePop () is a Silicon Valley–based company founded and led by a team that pioneered social networking, and who have built online audiences that in aggregate exceeded 100 million. PlacePop is focused on building a mobile, web-based affinity marketing platform for brands and businesses, combined with an engaging and useful location-based social app for consumers.

Adobe revolutionizes engagement with ideas and information. We help customers create and deliver compelling content and applications as well as fully realize their business potential. We are turning engaging digital experiences into valuable interactions — across media and devices, anywhere, anytime.

Zong is the leading provider of frictionless mobile payments for top publishers in the social networking, online gaming and other digital media spaces.

Payvment, Inc. is a venture-backed startup that has created the leading shopping platform inside Facebook. Payvment provides the only application that enables retailers to create their own storefronts where Facebook’s 500M users can shop without ever leaving the social network.

Ustream is an interactive platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to an online global audience. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site. Ustream broadcaster, recording and viewing applications are available on mobile devices including the iPhone, Android, and Nokia N Series.

Eventbrite is the world’s largest, fastest growing social commerce company. It empowers anyone to have successful events of any type or size by providing an easy way to manage, promote and sell out the event. Eventbrite brings together transactions with social interactions in a single destination that can live, breath and take flight anywhere online. Eventbrite is the engine for a new generation of live experiences.

Born out of a love for music with 99% of its employees at one time or another working as musicians, Pandora is truly a company wholly dedicated to music. With a database of more than 600 thousand songs, each digitally annotated with musical characteristics from a list of 400, the company generates personalized streaming radio for your computer, mobile phone or home entertainment system.

Katalyst, based in Los Angeles and New York, is a studio for social media creating original digital media, television and film properties. The Katalyst mission is to create thought-provoking and compelling content for multiple platforms.

Cannonball Wines. Great wine with a great label at a great price. Need we say more? Drink Cannonball.

Coveroo creates customized covers and cases for mobile phones and devices using its proprietary laser engraving technology and HighColor process that won’t fade or peel.

GapingVoid‘s Hugh Macleod makes cartoons drawn on the back of business cards and now much more. Learn more about private commissions and you can have your own artwork, just like at TechCrunch events.

DesignAboutTown is a creative services firm in San Francisco. Since 2005, the firm has won more than 10 awards for its outstanding design, and currently has a full roster of clients and references across the industry spectrum. Creative partner to TechCrunch.

BuildASign provides an easy to use online design tool to create custom signs, banners and magnets.

About Sponsorships
Please contact Heather Harde or Jeanne Logozzo for sponsorship opportunities.

The combined CrunchUp – Summer Party is a great platform for start-ups and brands to reach attendees at the conference and networking mixer. Benefits:
* Align around top social currency and commerce themes
* Awareness and brand-building with top VCs, corporates and startups
* Demo tables for show-and-tell and schwag
* Custom sponsorships: live-streaming, check-in games, etc.
* Summer party sponsor favorites: specialty cocktails, beer, photowall, music, giveaways, games, desserts, etc.
* Tickets

Hope to see you there!