Pokémon Go

Nearly five years after the launch of Pokémon GO, Niantic announced Monday they are partnering with Nintendo to co-develop a new title based on the company’s Pikmin franchise. Niantic says the

Today, at a special AR/VR focused event held inside its virtual reality community platform Altspace, Microsoft showcased a new product aiming to provide their AR HoloLens platform and VR Windows Mixed

Pokémon GO creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles. Mayhem was

Pokémon GO was created to encourage players to explore the world while coordinating impromptu large group gatherings — activities we've all been encouraged to avoid since the pandemic began.

Since launching four years ago, hitting level 40 in Pokémon GO meant hitting the top. You could still keep catching Pokémon and gathering XP, of course — but that shiny level badge wasn’t go

Niantic is continuing to bet heavily on the idea that it knows where consumer computing is headed, namely toward augmented reality. The game development startup behind Pokémon GO has some good compan

Niantic, the game developer behind Pokémon GO, has raised $470 million — most recently at a $4 billion valuation — largely on the promise that it can translate the mainstream success of a

Pokémon GO was built to be played outside, with friends, as you wandered around and explored interesting landmarks around you — or, you know, the exact opposite of what we’re supposed to be d

Niantic, the development company behind popular AR mobile games Pokémon GO and Harry Potter: Wizards Unite, is adapting its titles to support at-home gaming in response to the COVID-19 pandemic. Typi

Consumers now have their first chance to sample the wares of a short-form streaming service — and it’s not Quibi. Ficto, a streaming service (without a paywall) offering interactive dramas

For many gamers, Pokémon GO was an exciting fad that ate up their summer and was just another chapter in a franchise. A lot of these people would already treat the game like some sort of nostalgic mi

Pokémon GO and games like it can’t exist without waypoints — the in-game locations that correlate to real-world points of interest, acting as the Pokéstops, gyms, etc. The more waypoints the

Sponsored locations aren’t new to Niantic games. Companies like Sprint, McDonald’s and AT&T have had sponsored locations in games like Pokémon GO and Harry Potter: Wizards Unite for a

Sami Khan began his work in the startup world by marketing mobile-based investment services like Acorns. Now the marketer who helped grow that business to a nearly $1 billion valuation is turning his

At the end of last year, Pokémon GO finally got a player-versus-player battling system. While it was a very much welcomed addition, it has always seemed a bit… monotonous. It just requires so&#

Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and

Earlier this week, Niantic announced that Harry Potter: Wizards Unite — the company’s Potter-themed followup to Pokémon GO — would start rolling out to the world on June 21st. Looks like th

I played Pokémon GO this weekend, because I was babysitting my nephew, and I couldn’t help but be reminded what a cultural force it was when it launched three years ago. Hundreds massed near Sa

Well, here’s a bit of surprise news this evening: At some point in the future, Pokémon GO is going to wrap the player’s sleep habits into the gameplay. It’ll come as part of a wider

In this week's newsletter: WeWork files confidentially for IPO, Lyft loses scooter head and Magic Leap raises MORE money.